{"id":3193,"date":"2022-10-10T13:14:15","date_gmt":"2022-10-10T11:14:15","guid":{"rendered":"https:\/\/pianbello.com\/storia-della-cantina-pianbello\/"},"modified":"2023-01-25T19:04:13","modified_gmt":"2023-01-25T18:04:13","slug":"history","status":"publish","type":"page","link":"https:\/\/pianbello.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first   container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265__0 .avia-caption-title{\nfont-size:22px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265__0 .avia-caption-title{\nfont-size:15px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265__0 .avia-caption-title{\nfont-size:15px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265__0 .avia-caption-title{\nfont-size:15px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265 avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.666666666667%;'><li  class='avia-slideshow-slide av-l4zutz9c-8b82674eed7337d47a1f3dcbe63d0265__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3054 avia-img-lazy-loading-not-3054\"  src=\"https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello.jpg\" width=\"1920\" height=\"800\" title='' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:400px; min-width:960px; ' srcset=\"https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello.jpg 1920w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-300x125.jpg 300w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-1030x429.jpg 1030w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-768x320.jpg 768w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-1536x640.jpg 1536w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-1500x625.jpg 1500w, https:\/\/pianbello.com\/wp-content\/uploads\/2022\/10\/la-storia-cantina-pianbello-705x294.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3193'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-253ot3-e75df6e3e31c52066ef1570d5107cdde av_three_fourth  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7uoh4md-567e30820fbf883e0aad7c9218a5a8d1\">\n#top .av-special-heading.av-l7uoh4md-567e30820fbf883e0aad7c9218a5a8d1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7uoh4md-567e30820fbf883e0aad7c9218a5a8d1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7uoh4md-567e30820fbf883e0aad7c9218a5a8d1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7uoh4md-567e30820fbf883e0aad7c9218a5a8d1 av-special-heading-h1  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >History<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7uom2xh-a0d67e43b28f4a0cab53014051355f45\">\n#top .av_textblock_section.av-l7uom2xh-a0d67e43b28f4a0cab53014051355f45 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-l7uom2xh-a0d67e43b28f4a0cab53014051355f45'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the 50s of the 900s, in Pianb\u00e8 (Pianbello, old farmhouse of the family).<br \/>\nStefano Cirio (year 1893) and Penna Prassede, they live in a modest house with wood attic, few rooms and about 3 hectares of land. These are the properties.<br \/>\nThe added value is composed by 4 sons: Candido (1921), Fiorenzo (1927), Martino (1929) and Vincenzo (1933).<br \/>\nThe 4 young men growing up, trying to get ahead, like the cubs of wolfs come out from the den to try new adventures but especially food, they get busy and among these the only one who remains in Pianb\u00e8 is Fiorenzo.<\/p>\n<p>Although he had been invited several times by Vittorio Gancia to work in the flourishing and promising winery: \u201cGancia\u201d of Canelli, where the other three brothers were imployed.<br \/>\nA typical phrase, repeated many times by Mr Gancia to Fiorenzo was: \u201cCome to Gancia with your brothers! What do you do with these \u201cBaracconi\u201d?\u201d<br \/>\nFor \u201cBaracconi\u201d he meant machines for threshing wheat, Fiorenzo used them in the period of summer threshing in threshing-floor and courtyards of the farmers, work done for over twenty years.<br \/>\nThe answer of Fiorenzo was always: \u201cNo, I want to be free. I don\u2019t want to stamp the card! In the morning I want to go hunting for two, three hours!\u201d<br \/>\nMr Vittorio was often invited at hunting lunches on Sunday, in Pianb\u00e8, with prince plate, tagliatelle made by Marcella, in 1959 she married Fiorenzo.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7uomkt6-e593a30a356bbe5ef50ff605f0cef992\">\n#top .av_textblock_section.av-l7uomkt6-e593a30a356bbe5ef50ff605f0cef992 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-l7uomkt6-e593a30a356bbe5ef50ff605f0cef992'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>And from here start the adventure of Fiorenzo and Marcella: in Pianb\u00e8!<\/p>\n<h3><em><strong>Pianb\u00e8, near \u201cRio of the wolfs\u201d. One of the reasons for which the cellar \u201cPianbello\u201d has the wolf in his lable.<\/strong><\/em><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92t2acq-112445a50c981c0e260843f352f202d5\">\n#top .av_textblock_section.av-l92t2acq-112445a50c981c0e260843f352f202d5 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-l92t2acq-112445a50c981c0e260843f352f202d5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Heavy work of the early morning, few vineyards, few land, some arable crops, the stable with 6\/8 animals, the cow for the milk. Milk to make cheese and to have breakfast. Oh yes, to have breakfast, because simultaneously, from 60s to 68s arrive Stefano, Pietro , Mario and Paola.<br \/>\nIn the period of threshing, about two months July\/ August, Marcella provides with the shoulder machine to give sulfur, and many times bring with her, in the vineyards, the little ones with the wheelbarrow.<br \/>\nStefano, Pietro Mario become big, they begin the activity of the father, while Paola decides to dedicate her life in the catering field.<br \/>\nIn the same time, Stefano die in a work accident.<br \/>\nDespite what happened, the farm grows, moves near a farmhouse not far from the birthplace. It makes investments, buys lands, houses, agricultural vehicles. Moreover, it buys other livestock, other cows and calves, to get to have about 100 animals.<br \/>\nBut with the illness of \u201cCrazy Cow\u201d the farmhouse is forced to sell or to kill these animals.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92t4uaf-e6d9bc9e262b4e2d80d6acd378a7de6d\">\n#top .av_textblock_section.av-l92t4uaf-e6d9bc9e262b4e2d80d6acd378a7de6d .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-l92t4uaf-e6d9bc9e262b4e2d80d6acd378a7de6d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the 50s of the 900s, in Pianb\u00e8 (Pianbello, old farmhouse of the family).<br \/>\nStefano Cirio (year 1893) and Penna Prassede, they live in a modest house with wood attic, few rooms and about 3 hectares of land. These are the properties.<br \/>\nThe added value is composed by 4 sons: Candido (1921), Fiorenzo (1927), Martino (1929) and Vincenzo (1933).<br \/>\nThe 4 young men growing up, trying to get ahead, like the cubs of wolfs come out from the den to try new adventures but especially food, they get busy and among these the only one who remains in Pianb\u00e8 is Fiorenzo.<br \/>\nAlthough he had been invited several times by Vittorio Gancia to work in the flourishing and promising winery: \u201cGancia\u201d of Canelli, where the other three brothers were imployed.<br \/>\nA typical phrase, repeated many times by Mr Gancia to Fiorenzo was: \u201cCome to Gancia with your brothers! What do you do with these \u201cBaracconi\u201d?\u201d<br \/>\nFor \u201cBaracconi\u201d he meant machines for threshing wheat, Fiorenzo used them in the period of summer threshing in threshing-floor and courtyards of the farmers, work done for over twenty years.<\/p>\n<p>The answer of Fiorenzo was always: \u201cNo, I want to be free. I don\u2019t want to stamp the card! In the morning I want to go hunting for two, three hours!\u201d<br \/>\nMr Vittorio was often invited at hunting lunches on Sunday, in Pianb\u00e8, with prince plate, tagliatelle made by Marcella, in 1959 she married Fiorenzo.<\/p>\n<p>And from here start the adventure of Fiorenzo and Marcella: in Pianb\u00e8!<br \/>\nPianb\u00e8, near \u201cRio of the wolfs\u201d. One of the reasons for which the cellar \u201cPianbello\u201d has the wolf in his lable.<br \/>\nHeavy work of the early morning, few vineyards, few land, some arable crops, the stable with 6\/8 animals, the cow for the milk. Milk to make cheese and to have breakfast. Oh yes, to have breakfast, because simultaneously, from 60s to 68s arrive Stefano, Pietro , Mario and Paola.<br \/>\nIn the period of threshing, about two months July\/ August, Marcella provides with the shoulder machine to give sulfur, and many times bring with her, in the vineyards, the little ones with the wheelbarrow.<br \/>\nStefano, Pietro Mario become big, they begin the activity of the father, while Paola decides to dedicate her life in the catering field.<br \/>\nIn the same time, Stefano die in a work accident.<br \/>\nDespite what happened, the farm grows, moves near a farmhouse not far from the birthplace. It makes investments, buys lands, houses, agricultural vehicles. Moreover, it buys other livestock, other cows and calves, to get to have about 100 animals.<br \/>\nBut with the illness of \u201cCrazy Cow\u201d the farmhouse is forced to sell or to kill these animals.<\/p>\n<p>After this event, the company wants to concentrate its work not on livestock, hay cultivation, of the hazelnuts, of the wheat but mainly on the production of wine, on vineyards.<\/p>\n<p>At first time few hectares, till today, with 31 hectares, of which Moscato because this zone is particularly suited at this vine. And also Chardonnay, Pinot Noir, Dolcetto (dry wine), Cortese.<br \/>\nIn the expansion of the company, the stable has been discharged and replaced with a new cellar in addition to the existing one, with modern equipment, vehicle storage zone, thermo conditioned tanks with greater capacity, zone used as a retreat white and red grape and a room to tasting and clients receptions.<\/p>\n<p>To take over, in the same time, in the company, are the sons of Mario, Andrea and Lorenzo, the first, assigned to work in the vineyard and the second, winery worker; and Martina, daughter of Pietro, she dedicates herself to the office, clients receptions, trade.<\/p>\n<p>Returning to the subjet of vineyards and wine, the company has followed the path of change and evolution introducing and proposing new products, related to the territory, like \u201cLoazzolo\u201d passito with grape of Moscato from 2001 and from 2008 with the production of Alta Langa Brut Classic Method, composed by Pinot Noir and Chardonnay.<br \/>\nMoreover, It continues to rent lands in the zone of Nizza Monf.to and surroundings for the production of Barbera d\u2019Asti.<\/p>\n<p>Let\u2019s not forget that the Cirio brothers with the oenologist Gianluca Scaglione, decided to buy a new cellar in Canelli, not far from the cellar in Loazzolo and to invest on this, collaborating and unifying the companies in a single brand, \u201cPianbello\u201d.<br \/>\nThe union has led to greater wealth not only for quantity of wines but also for the quality.<\/p>\n<p>It tries to enlarge the sales horizons and to focus on the foreign market , always remembering the land of origin, the work done and the sacrifices made.<\/p>\n<p><strong>Small note, the brand, refers to the \u201cRio of wolfs\u201d, but not only this.<\/strong><br \/>\n<strong> Loazzolo(our town) in Latin \u201cLupatiolum\u201d, means the place where the wolfs run about.<\/strong><br \/>\n<strong> Two information brought to create a brand with the wolf howls at the moon.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column av-3mcwvb-15a91077559298da6d20bdb692473630 av_one_fourth  avia-builder-el-7  el_after_av_three_fourth  el_before_av_hr  flex_column_div av-hide-on-mobile av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92uta3o-6d2fe5a2cb9c23cf813aff76f3d95ea5\">\n.avia-image-container.av-l92uta3o-6d2fe5a2cb9c23cf813aff76f3d95ea5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l92uta3o-6d2fe5a2cb9c23cf813aff76f3d95ea5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l92uta3o-6d2fe5a2cb9c23cf813aff76f3d95ea5 av-styling- avia-align-center  avia-builder-el-8  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2988 avia-img-lazy-loading-not-2988 avia_image ' src=\"https:\/\/pianbello.com\/wp-content\/uploads\/2022\/08\/wine.jpg\" alt='' title=''  height=\"171\" width=\"180\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7uooig6-81e8a126f5a3ffa309322b4559b32b74\">\n#top .av-special-heading.av-l7uooig6-81e8a126f5a3ffa309322b4559b32b74{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7uooig6-81e8a126f5a3ffa309322b4559b32b74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7uooig6-81e8a126f5a3ffa309322b4559b32b74 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7uooig6-81e8a126f5a3ffa309322b4559b32b74 av-special-heading-h2 blockquote modern-quote  avia-builder-el-9  el_after_av_image  el_before_av_sidebar '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Pianbello<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-10  el_after_av_heading  el_before_av_hr '><div id=\"nav_menu-6\" class=\"widget clearfix widget_nav_menu\"><div class=\"menu-menu-pagina-chi-siamo-container\"><ul id=\"menu-menu-pagina-chi-siamo\" class=\"menu\"><li id=\"menu-item-2569\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2569\"><a href=\"https:\/\/pianbello.com\/chi-siamo\/\">Who we are<\/a><\/li>\n<li id=\"menu-item-2610\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2610\"><a href=\"https:\/\/pianbello.com\/storia-della-cantina-pianbello\/\">History<\/a><\/li>\n<li id=\"menu-item-2644\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2644\"><a href=\"https:\/\/pianbello.com\/premi\/\">Pianbello awards<\/a><\/li>\n<li id=\"menu-item-2676\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2676\"><a href=\"https:\/\/pianbello.com\/la-cantina\/\">The cellar<\/a><\/li>\n<\/ul><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-330r53-f7a1eb0b9f62c0658510609dff89009b\">\n#top .hr.hr-invisible.av-330r53-f7a1eb0b9f62c0658510609dff89009b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-330r53-f7a1eb0b9f62c0658510609dff89009b hr-invisible  avia-builder-el-11  el_after_av_sidebar  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l92m9exy-3d5a2ef5894ccb7a8913bf7bff5f1a7c\">\n#top .hr.hr-invisible.av-l92m9exy-3d5a2ef5894ccb7a8913bf7bff5f1a7c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l92m9exy-3d5a2ef5894ccb7a8913bf7bff5f1a7c hr-invisible  avia-builder-el-12  el_after_av_one_fourth  el_before_av_slideshow_full  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-13  el_after_av_hr  avia-builder-el-last   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-l92szlzp-8c99cf17c1b547afe4b7f8ceb241c599 avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-2' 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